ROCK EMPIRE CHANGED THE LOGO
At the ISPO Munich Fair we went with several goals. Meet our distributors, which we have over 50 worldwide, to support the sale of our products. Introduce new products - we have a new Guard SB and a new brake on Via Ferrata Dynatwist. The third goal was to officially introduce our NEW LOGO ROCK EMPIRE.
Changing the logo and visual identity is a natural process that reflects both business development and change concurrent visuality. Dissatisfaction with current logo was a clear signal for us that a company (and the concept of it) has changed and existing identity is no longer sufficient.
Our new logo and visualization of the company are minimalist, distinctive and "energetic".It works with modern, expressive font and bright orange-red colour. The new logo is Cross. Unique, worldwide recognizable and generally communicable symbol. The symbol of the cross bears many meanings, from the Celtic symbol for the "tree of life", thesymbol of orientation in space and time, the harmony of opposites etc.
Our new logo and its "cross" express the designation of the place, the goal, and the achievement of an effort. It is a symbol of a solid and stable point that can be relied on ... .. AND IT IS Rock Empire.
New business style is also an opportunity for revival (and unification) the current production and inspiration for new collections. We love it and we believe that the new logo is also good for you. Now there is an intense work on changing the logo on our website and other social networks. Of course you will see our new logo on the products ... but gradually nicely :)
Your Rock Empire team (in a new color) :)
To see our new logomanual HERE.